Alphablocks: Legacy Phonics Brand

Alphablocks is Blue Zoo Licensing’s legacy brand, focused on phonics and designed to support children, parents, and teachers on their reading journey. The award-winning CBeebies show engages kids in learning letter sounds, building and reading words, and gaining confidence along the way. Alphablocks teaches phonics through blending letters to form words, helping children progress from first sounds to independent reading. It works alongside any phonics programme and is loved by children, teachers, and parents alike around the world.

The show features 64x5-minute episodes, 26x3-minute episodes, and several specials. Music plays a key role, with 5 albums, 6.6 million streams, and 6.2k monthly listeners. Alphablocks is also featured on the Amazon Echo Dot with Alexa and Amazon Kids, alongside a range of apps consistently ranking in the Top 10 free and paid Apple apps.

The consumer products programme includes partners such as Sweet Cherry, Immediate Media, Trends, and Fashion UK, Great & Bright bringing Alphablocks into playrooms and classrooms worldwide. On YouTube, Alphablocks achieves over 24 million monthly views, and 2 million watch hours per month, highlighting its enduring engagement and educational impact.

Alphablocks continues to combine learning, fun, and accessibility, helping children master phonics while inspiring lifelong reading confidence.