Mojo Swoptops: Preschool’s Fastest-Growing Hit
Fresh from its breakout success on CBeebies UK, is quickly becoming one of preschool’s hottest properties. With over 25 million YouTube views, an average watch time of 3.58 minutes, and a Top 5 placement on CBeebies with just 26 episodes, the brand is perfectly positioned for global expansion.
The show’s signature “swop top” mechanic – transforming heroine Mojo into a variety of exciting vehicles – delivers irresistible toyetic potential. Combined with fast-paced action, inclusive storytelling, and humour that resonates with kids and co-viewing parents alike, Mojo Swoptops stands out in a crowded preschool market.
Launching new content across territories from Q3 2025, with 52 additional episodes commissioned by the BBC for worldwide 2026 premieres, the IP is supported by a multi-category licensing programme. From RC vehicles and playsets (Bladez Toyz) to comic books (Sweet Cherry), T-Shirt range (Teemill), cards and gifting (Funky Pigeon), and digital games (Blue Zoo Digital), the range is designed to leap off shelves globally.
Audiences love the diverse cast, problem-solving adventures, and catchphrase-filled fun, while licensees benefit from proven engagement, strong broadcast partners, and cross-demographic appeal.
With new episodes, fresh characters, and inventive “tops” on the way, Mojo Swoptops is revved up to become the next global preschool hit – and a winner at retail.
For global licensing, partnership, or promotional opportunities contact Karen at licensing@blue-zoo.co.uk
