Mojo Swoptops raced onto the screen - and into kids’ hearts!
Mojo Swoptops, the brand-new hit show about a little truck with a big talent - swopping its top - debuted on CBeebies in October 2024, delighting preschoolers with 13 action-packed episodes.
From day one, the team hit the accelerator on building buzz. The launch strategy rolled out a turbo-charged mix of free and promotional content, including: a high-octane YouTube channel (racking up over 23 million views outside the UK in just nine months), a 5-star rated app Meet Mojo Swoptops, and a wave of free and paid social campaigns.
Next came the launch of a brand new premium app, Mojo Swoptops Saves the Day - This brand-new premium app puts preschoolers in the driver’s seat for their very first driving adventure, racing through Swoppiton to help friends, make rescues, and pull off those all-important hot swops!
