The Path

Sky created a competition providing airtime for start-ups who’s business model promotes a positive green impact. We collaborated with agency, Hatch to create this TVC for Path, a financial planning firm set up purposefully to tackle climate change and make a positive difference in the world.

The Short Form team were really excited about the potential of this brief, reacting quickly with a visual direction to establish our approach. The piece uses the concept of a path to show two options or directions for your money, the first being a polluted and dank world and the second a bright and beautiful outlook towards a sustainable future.

The team worked hard to originate a wonderfully crafted and unique visual aesthetic as well a clear narrative which would succinctly deliver the brand message, made all the more impressive when considering the quick turnaround.